WWF - The Line
A line we cannot cross.
Earth Hour is a worldwide movement organized by the World Wildlife Fund. It is held annually, encouraging individuals, communities, and businesses to turn off non-essential electric lights, for one hour, from 8:30 to 9:30 p.m. on the last Saturday of March, as a symbol of commitment to the planet.
This Earth Hour, we helped WWF shine a spotlight on our planet and the urgent need to prevent crossing the line to an irreversible future for nature, wildlife and people. The line is a metaphor but the consequence is very real.