Contextual cues for Sainsbury’s

It’s raining outside, you don’t want to go out to do a shop - and our DOOH’s will tell you to order online from the conform of your sofa. But, what if it’s sunny? The DOOH’s will use location data and point you to your nearest Sainsbury’s by telling you how far away you are from the shop.

Contextual advertising with no personal data. The technology scans publisher content for relevant contextual cues and uses Google Cloud and Machine Learning technology to generate fully contextual and personal ads. Reading about Lasagne? The ad will suggest the ingredients you need to make the perfect Lasagne. Looking at a chocolate chip cookie recipe? The ad will ask how many chocolate chips you want to add to your Sainsbury’s basket.