SHIFT - SEX EDUCATION
A campaign to raise awareness for the need of safe environments for young people to learn sexual education. In Canadian schools, gym teachers teach sex ed and many have been avoiding the curriculum altogether. Yes, sex education can be awkward. But if kids aren’t getting the proper sex ed they need in school, they turn to other sources that could be misleading or even dangerous.
According to LetsStopAIDS' 2023 Sex Lives Report, two-thirds of young Canadians felt unprepared for sex after receiving traditional sex education, with six out of ten youth citing the internet as their primary source of sexual information.
To spread the word about Shift’s program, The Sexual Education Circuit, they created something teachers couldn’t dodge – The Undodgeable Mailer - Real questions about sex that young people are asking online, printed on real-life dodgeballs.